How to Write A Good Sales Letter | Should You Use A Word For Word Sales Letter?

To create a successful internet marketing business, you want to know how to write a good sales letter.

A word for word sales letter is the best way to model your own sales letter as you learn how to write them.

However don't just copy a word for word sales letter - you need to take it and make it fit what you are selling.

So….how to write a good sales letter?

Keep in mind that people don't have much time to read your sales letters and would rather skim them.

They will scan your letter and read only those that catches their eyes.

Is the solution to have a short sales letter? 

No, it's not. Generally, long sales letters convert better.

With a long sales letter, you will have more time to present the features and benefits of your product and convince your readers to buy.

If a short sales letter is not the solution, how, then, do you grab the attention of a skimmer so he can read all the important aspects of your sales letter?

Here are the top 10 keys for how to write a good sales letter:

1. Create a good first impression. Your ad copy should look professional. It should make the reader feel that your letter is worth reading. A misspelled word in your heading can turn off a potential customer. Why would one buy from you if you don't take care of details? What should your customer expect from your products, or even your support to the product later on?

2. Use a lot of headlines and sub-headlines to easily catch your visitors' attention. Expand on the benefits and features of your product. Have a sub-headline on each benefit. Your readers may want to read further if they find your headlines and sub-headlines interesting.

3. Use pictures or graphics that show your product and bonuses. They will make your product more concrete to your visitors. Pictures and graphics also easily attract eyeballs.

4. Be sure your graphics load fast and correctly. People don't want to wait. This is true especially if your graphics is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Use short sentences or sentence fragments. It is easier to read and understand short sentences than long ones. By just looking at the length of your sentences, the visitor will know the degree of difficulty in reading your sales letter.

6. Use color, bold, italics, underlining to highlight important words and phrases. However, use them sparingly. Too much of them may look like you are in hysterics and will turn away potential buyers. Use highlighting near the area where you want to have your visitors read more. You may want them to read the features or benefits of your product.

7. Pick the three most powerful and appealing benefits of your product and repeat them in various parts of your sales letter. This will help your visitors to easily remember these benefits. Just be sure to rewrite them, so it won't appear that you just copied and pasted them in your ad copy.

8. Use bullets to list the features and benefits of your product. Bullets make reading easier, making your visitor to read more.

9. Use a "P.S."/"P.P.S."/etc. at the end. This is some of the most read section of a sales letter. You may repeat the strong point of your product, remind the bonuses included, or emphasize the urgency for the prospect to make an action.

10. With a long sales letter, place buy buttons at different places of the letter. Your prospect may have been convinced to buy, so provide them with the opportunity to do so.

How to write a good sales letter? Don't copy a word for word sales letter!

Remember - people are in a hurry. Unless something catches their eyes, they would just skim over your sales letter and go on to the next web site.

They might miss the important points, and you lose them as customers.

However, with the optimal use of eye-catching techniques, you may be able to have them read more, and convince them to click on that buy button.

You can truly learn the best way for how to write a good sales letter and create the result you desire - more sales!